WANDLER ISETAN

Brand: Wandler
Distribution Company: Bluebell
Artist: Norihiko Kamei
Creative Direction & Art Curation: Eleanor Ford
Location: Isetan Shinjuku

Collaborated with Wandler and Bluebell to conceptualize and design their first launch into the Japanese market at Isetan. The project centered around creating a lush, green environment to showcase Wandler's signature bags. Drawing inspiration from Japanese aesthetics, the design incorporated Kamei-san’s enchanting moss wonderland, seamlessly blending Wandler's leather bags with local cultural elements. This innovative approach created a harmonious and immersive shopping experience, resonating with both global and Japanese audiences.